Every new business in the hospitality industry feels like a risk if you don’t have a bulletproof plan. Often, even with proper planning and idea execution, motel owners fall behind in meeting quarterly targets without knowing what went wrong. In this ever-changing digital world, every business needs marketing. Without placing your business out there, you cannot expect the customers to just find you. Customers today have numerous options to choose from. They want to understand the value, facilities and services of the business before they make their decision to stay at a hotel or motel. Top motels in USA put consistent marketing efforts for their business to attract guests to enjoy the services and facilities. We have put together a list of potential marketing ideas in this blog, which will transform your business completely. So let’s dive in and see what you’re missing or why you’re falling behind competitors.
Top Cost-Effective Marketing Ideas: A Guide for Small Motels
#1: Invest in SEO for Motel
To gain long-term visibility and drive long-lasting results, motel owners should invest in search engine optimisation (SEO). Implementing SEO for your online channels and website will help you drive organic traffic. It will boost your business visibility on Google Engine, where most of the searches happen. You should begin by understanding your key target audience, based on which you should filter around the target keywords. There is a combination of words that travellers use to look for the best motels around them. You can include keywords like best motel near me, top motels in Kansas, budget-friendly motel near me, etc, to drive customers to your motel’s landing page.
#2: Use the Power of Social Media
You should sell the unique value proposition of your motel, highlighting all the facilities, services and the benefits you offer on social media platforms. First and foremost, create a robust social media profile where you can share insights, fun moments, inner workings, etc, about your motel. For example, if you want to highlight the customer service aspect of your motel, you should create content around it and post it on social media in the form of stories, reels, videos, etc, to hook the audience and leave a lasting impression.
#3: Website for Centralised Booking
You can get direct bookings from customers by launching a website for your motel. Along with collaborating with third-party websites where you can list your motel for driving traffic, you should develop an individual one-page website through free website builder platforms like Wix. You can offer upgrades, special discounts, and lower prices for repeat customers so that you can retain clients and grow your customer base. Keeping a centralised booking platform will help you create a hassle-free experience for customers, which encourages them to make a booking again.
To Sum Up
You can find the Top motels in USA on the Motelsweb website, a third-party motel listing website where you can filter and find the best place to stay the night. The weary travellers and passengers will find you on Google if only your online presence and marketing efforts are strong. Running a motel business without investing in marketing is like opening a shop and never letting customers know what they sell! So invest smartly to beat your competitors in the customer conversion race and get listed on Motelsweb to increase your chances of being discovered.
